From http://www.w3schools.com (Copyright Refsnes Data)

RSS <title>, <link>, and <description> Elements

Definition and Usage

The <channel> element describes the RSS feed, and has three required child elements:

<title> - Defines the title of the channel (e.g. W3Schools Home Page)
<link> - Defines the hyperlink to the channel (e.g. http://www.w3schools.com)
<description> - Describes the channel (e.g. Free web building tutorials)

Example

<?xml version="1.0" encoding="ISO-8859-1" ?>
<rss version="2.0">

<channel>
  <title>W3Schools Home Page</title>
  <link>http://www.w3schools.com</link>
  <description>Free web building tutorials</description>
</channel>

</rss>

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