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Bard Social Media - LinkedIn


Using Bard to Write LinkedIn Content

Using Bard to create LinkedIn content is like having a team of creatives at your side.

Bard can save time and keep your followers updated.


Define LinkedIn Post Goal

Before using Generative AI to help you, set a clear goal for your post.

Example goals:

  • Promote a new product or deal
  • Keep followers updated
  • Engage with followers

We will give examples of all of these.


Know Your Followers

To get noticed by your audience, it is important to know what they are interested in.

Example intrests:

  • Learning interest - People looking to learn within a topic
  • Brand interest - People who love your brand
  • Conversation interest - People who actively use LinkedIn to engage in conversation

Ask Bard for Help

Now, we can use Bard to write the first draft for each part.

For out examples, we will use W3Schools.com products and news.

Example 1 - Promote a new product

Example

With the following prompt:

Create a LinkedIn post that announces "W3Schools Spaces" and its key features for people learning to build websites

A response from Bard could be:

Example 2 - Keep followers updated

Example

With the following prompt:

Create a LinkedIn post about how "300+ AWS training videos" are now included for W3Schools Premium users. Include a call to action.

A response from Bard could be:

Example 3 - Engage with followers

Example

With the following prompt:

Create a LinkedIn post that asks tech influencers and teachers to discuss "W3Schools Spaces". Include a link to the product.

A response from Bard could be:


Post and Engage with your Audience

Post it once you have reviewed, personalized, and are happy with your post.

Remember to respond to replies!


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